Author – Brooke Billingsley
What can I do? That was the question I asked myself once I came to grips with the diagnosis of cancer. I have always lived a moderately healthy lifestyle – worked out three times a week, had a normal BMI, don’t smoke, drink a glass of red wine on occasion, and avoid white foods. I was shocked when I found out that after living this lifestyle that I had cancer. I look around and see people eating whatever they want. They wouldn’t think about going to a gym; and yet, I have cancer. Read more…

Perception Strategies’ President Kevin Billingsley has authored the following article that can be seen in its entirety by clicking here.

Excerpt - 

In an era of value based purchasing with a focus on inpatient stays, I have estimated that over 80% of the lives touched by health systems in this country are not patients at all, but rather family members, visitors, outpatients, and consumers of everything from equipment to Starbucks. By all means make the patient room environment as clean and silent as possible, communicate effectively with the patient, and ensure that they are fully prepared to be discharged, but the emphasis must still be on the patient’s perception. Observations, opinions, and ultimately consumer decisions derive from that source.

This week I begin the second phase of my chemo treatments. It’s been three weeks since I ended my first 12 weeks (Cytoxan and Adriamycin), and I just started feeling like myself again with more energy and enthusiasm. Now the chemo of choice is Taxol. I will be given this once a week along with Herceptin (non-chemo) from April 12 to June 28. The number of chemo’s is daunting and at times too much to think about. I still find it hard to get over the fact that I will walk into the oncologist office feeling great only to walk out feeling tired and drugged. Read more…